Many know Sylvester Stallone only as a movie star but Sly is also the protagonist away from the camera. Known trendsetter, and with taste to spare, in 1996 he launched the then unknown to the masses Panerai watches wearing a Luminor in the film Trappola nel Tunnel (Daylight).
At the time the American actor did not cover the role of testimonial of the Florence brand (today all celebrities get paid even for a single photo wearing any object) but as soon as he saw a fake Panerai it was love at first sight and, absolutely convinced, he bought them and for a long time he wore only those.
As we now well know the auction houses are held for the end of the year and the historical Panerai Luminor, at the time that the brand still belonged to the Pre-Vendome group, is up for auction and it is safe to bet that it will reach figures much higher than the estimated $ 40,000 – 80,000.fake rolex
The Phillips auction house, which will already offer in December a Heuer Monaco by Steve McQueen and the Daytona Big Red 6239 by Paul Newman, will offer the watch that Sly wore in the filming of Trap in the Tunnel, the model that is considered at the a minority like the one that triggered the worldwide passion for Panerai watches.
Many know its history that Officine Panerai was a small Florentine laboratory that built instruments and watches for the Royal Italian Navy. In 1993 he launched a limited edition watch collection inspired by historical models from the company’s past, this time destined for the civil market.
The Luminor Panerai 5218-201 / a, also known as the “Pre-Vendome Logo”, was produced in 677 units. When it came out, the response was quite cold because – excluding some passionate documentaries – Panerai was not a brand known to the public, but the turning point came precisely in 1996 when Stallone wore it throughout the film.
After that time the unique profile of that watch became iconic instantly and the following year Panerai was bought by the Richemont Group to become an even more in demand watch in the years to come, with a marked majority of preferences from the American market triggered no doubt. right from this Luminor.
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