Seven years ago we showed with live photos how to visit the Longines museum comfortably seated from home.

Yesterday, an IWC press release announced the possibility for all enthusiasts to take a personalized virtual tour of the Shaffhausen factory where the manufacturer is located.

Thanks to the proprietary technology of the Cyberloupe brand, each trip will adapt to the interests of the guest and a guide voice (in English) will open the doors to the replica IWC world by describing its timepieces.

The journey begins with an introduction to the history of the brand. The virtual tour then accompanies guests through the production lines. Short films with live commentary and video links to the various departments lead visitors to learn about the production processes of IWC watchmaking.

From the manufacture of the movement components, to the cases and assembly, every significant step is shown. Those who wish can continue with thematic insights such as the finishing of mechanical movements or case materials.